Growing up in Pacifica, a sleepy Nor-Cal beach town, Mike spent most of his teen years skateboarding the San Francisco streets and going to punk shows. He eventually moved to Del Mar in 1988 after coming down for a skate contest in Oceanside for a skate contest and experiencing the warm air and ocean. After getting his degree in graphic design from SDSU, he worked as an art director for Foundation Skateboards and then Duffs Shoes before starting his branding agency in Solana Beach in 1999. Twenty years later, living in Leucadia with his wife & two kids, Mike still enjoys branding healthy food & active lifestyle brands while skateboarding and surfing as much as possible.

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